We traveled to Japan on February 2 and 3 for the next two major sporting events in Tokyo.
Obviously it is the Rugby World Cup 2019 and the Olympic and Paralympic Games of 2020.
A promising and ambitious business trip
Member of sector founding since April 2015, we went in delegation with Business France accompanied by other French companies of sport equipment to meet the major players of the organizations of these future events.
During this business trip, we distinguish ourselves and captivated our interlocutors by presenting our cold bathes range.
It is important to note that an Ice bath area it is an obligatory mention of the exigencies of these major events.
A great opportunity not to miss to get a place on the Japanese market and participate in these great events as we were able to do it during the previous Olympic and Paralympic Games to London, Sochi and Rio and the Rugby Word Cup to New Zealand and England.
Warm welcome for our cold baths
In total immersion in Japanese culture during these few days, we could see the special place that the bath possesses in rituals and daily habits.
Actually, in Japan the sacred bath is a purification custom which is practiced by a
large majority of the population.
Our technology meets perfectly the Japanese practices expectations and will bring a real added value in the athletes physical recovery process during these events. That will allow Japan to demonstrate its true desire to be involved in the sporting practices evolution in the country and to place at the forefront the athlete well-being.
A new challenge
Since our return to France, we are actively working and putting our know-how to work for the project success in the Japanese market where the use of the bath is identified as a shared value.
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